High-quality color control that is time and cost efficient is almost impossible to achieve without color management tools. This is why color management is necessary to achieve consistent color across devices and outputs. Different papers also have their own reflective properties in prints.Īll devices must be coordinated with each other to prevent any unpleasant surprises. We combine input devices (cameras, smartphones, etc.) and output devices (monitors, printers, etc.), without considering that each device has a different range of capabilities to capture or display colors. While a human being represents a closed system “more or less”, where everything is finely tuned, this is not the case with modern technology. To a certain extent, color management attempts to simulate the brain and corrects the raw data coming from the sensor in order to match the feeling of human perception more closely. Nobody wants unattractive skin tones not in their personal photos, and certainly not in their professional work.Ĭolor Management is technology designed to minimize color and brightness inaccuracies. “That’s not what it looked like when I shot the photo!” is the most common reaction. We have all taken photos, ordered prints and noticed that they have a flaw, like a green cast.
You are probably familiar with color management if you’ve spent any time on photography or videography.
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